Technical Speculator.com Trade-of-the-Week: 1-800-Flowers.com (FLWS)

By Tech_Spec
31-July-2018 5:29:27 AM
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trade of the week

This weeks trade comes from the consumer cyclical sector, specialty retail industry.  Founded in 1976 and based in New York  FLWS trades on NASDAQ.

Company Profile: 1-800-Flowers.com, Inc., together with its subsidiaries, provides gourmet food and floral gifts for various occasions in the United States. It operates in three segments: Consumer Floral; Gourmet Food and Gift Baskets; and BloomNet Wire Service. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements and plants, gifts, popcorn, gourmet foods and gift baskets, cookies, chocolates, candies, wine, and gift-quality fruits, as well as balloons, candles, keepsake gifts, and plush stuffed animals.
Fundamentals:
Trailing P/E: 16.90
Forward P/E: 26.09
EPS: 0.85
PEG: 1.56
Beta: 0.53
P/S: 0.80
P/B: 2.87
Profit Margin: 4.91%
Operating Margin: 3.58%
ROA: 4.69%
ROE: 19.08%
Qrtly Revenue Growth: 2.10%
Gross Profit: 520.28m
Current Ratio: 2.35
Additional Fundamental Data: https://finance.yahoo.com/quote/FLWS/key-statistics?p=FLWS

Technicals:
Recently broke out of a 7-month consolidation
New 52-week high
New all-time high.  Primary trend is up
Buying momentum (RSI) is positive and near overbought
Buying volume is neutral
1st support level is $13.40

Safety stop is at $13.10

The target is $16.50

Suggested buying approach: Buy a position now.  If FLWS pulls back, as long as the price is above the safety stop, wait until there is confirmation of support and then add to the position if desired.  Always use a 3% trailing stop.

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Author: Tech_Spec

Canada’s only Master of Financial Technical Analysis (MFTA). This 4 – 5 year program offered by the International Federation of Technical Analysts (IFTA) in England is regarded as the global standard. • Instructor of Technical Analysis for the Canadian Securities Institute (CSI). My role is teaching market analysis to industry professionals. • Financial Technical Analyst offering 25 years experience in the financial and investment service industry. • Editor and owner of the Technicalspeculator.com, an on-line independent financial market research and newsletter website. • Registered Securities Advisor

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