Alphabet Inc's <GOOGL.O> Google is developing technology to create media content along the lines of Snap Inc's <SNAP.N> "Discover" platform, the Wall Street Journal reported, citing people familiar with the matter.
Google has been in discussions with several publishers, including Vox Media, the Washington Post and Time Inc <TIME.N>, for the project, the Journal said on Friday. (http://on.wsj.com/2vAc6rY)
The project, dubbed "Stamp", could be announced as early as next week, the report said.
Google was not immediately available for comment.
(Reporting by Anya George Tharakan in Bengaluru; Editing by Maju Samuel)